I used to live, for a short while, in a small town in the Amazon. So small, in fact, the only thing there was to do on the weekend was to hang out in, or walk around, its only tiny town square. Come Friday or Saturday night and the women would get dressed up, with high heels and makeup just to walk around in circles (err…squares).
Looking through the archives of Careta magazine between 1915 and 1933 there was a surge in the popularity of taking a Saturday stroll through Rio’s Largo do Machado. It’s my belief, after looking into a few other old magazines, that Careta made it their ‘thing’ to go there almost every weekend and take photos of the women (men are almost always in the background, if included at all). After looking at probably over 100 such images, I picked out a few of the better ones, largely from the 1920s, for display here. Enjoy!
As you can guess from the dress length, one of the images below is from 1915
By the way, the name Largo do Machado happens to come from a 17th century man named André Nogueira Machado, owner of the surrounding land. However, in the early 19th century, a butcher with the last name of Machado went and set up his business there, and in the front of his butcher shop he placed a large ax (machado in Portuguese).