Rio Moderno – 1930


“Rio of the 1930s is a city of constant surprises. Its vertiginous progress challenges the most ample perspectives and the most fertile imaginations. We don’t speak anymore of its incomparable natural beauty […] One unique aspect of this progress would suffice to define it: the rapid evolution of our services of telephonic inter-communication. The process of the telephone with an intermediary (switchboard operators) will become inefficient to our needs: thus the installation of the automatic telephone which the Brazilian Telephonic Company is endowing, progressively, every zone of the city. Our images show panoramic aspects of the elegant neighborhoods of Copacabana, Ipanema, Leblon and Gávea where it will be inaugurated, in the days to come, the 7th station of these telephones.”

First, I doubt “every zone of the city” included the Zona Norte. Second, it’s amazing to consider how populated the Zona Sul was in May 1930 when there would have been residents living there who could easily remember the area being practically untouched, a few decades prior.


I’ll leave some jokes of the era, about the automatic phone, from January 1930


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